Universal Framework
Want ONE social media strategy that guarantees growth no matter the social media platform? Enroll to get yours. If you have separate strategies for each social platform, let's get it down to ONE.
Done-For-You Strategies
If you're not in the mood to create your unique formula right now, why not just use mine until you're ready? My strategies are scalable and sustainable. Perfect for you to adopt as your own.
Predict Performance
Position yourself to manage social media in a way that supports predictive analysis, or in other words, stop guessing if the content you're creating will perform well. No more wasting time.
Step-by-step Guidance
In addition to breaking down the entire process of creating a social media campaign over the course of the program, I will walk you through a campaign example that features a checklist of what you need to consider when you have a new marketing objective.
Theoretical Models
The science of social media management is underrated. Explore informed approaches to management that take all aspects of implementation efficiency into consideration. Build sustainable workflows that scale without breaking.
Calendar Template
Get access to the same content calendar I have used to manage social media for 12 luxury automotive brands at once. Learn how to adapt this workflow with automated publishers and the best way to delegate social media management to a team.
Content Management
Learn the organization system that I use to delegate implementation across several territories. It's one thing to be organized for yourself, but it's a whole other thing to present content to someone in a different state who is posting on your behalf.
Multi-Brand Marketing
This is the new age of social media marketing. Managing multiple brands at once can now be expected by anyone these days, let alone companies who are already established. Let's normalize juggling multiple brands at once. I have a workflow for that.
Caption Anatomy
Setting yourself up to write captions on top of everything else that goes into creating a social media campaign is sure to burn you out fast if you don't have a strategy. Learn how to create your own caption framework, or borrow mine for now.
Includes 3 hours of 1:1 CPR Training
While not mandatory to complete this course, your investment includes four 45-minute video calls with me. You will be prompted to book as you progress throughout the program. It's just like office hours at school. Except you can decide when we meet up every week and we'll co-create your strategy.
Bring your coffee or tea and get ready to receive feedback on your work, get answers to any questions you may have, and make sure you get the results that you expect.
Responsible for over a million social media followers on behalf of O’Gara Coach, I have managed content on a celebrated marketing team across three territories: Beverly Hills, San Diego and Westlake Village. The brands that I have written social media copy and managed content for include McLaren, Aston Martin, Lamborghini, Bugatti, Koenigsegg, Ferrari, Maserati, Pininfarina, Rimac, Bentley, and Rolls-Royce. I’ve had the opportunity to indulge in experiential marketing with partners such as Waldorf Astoria, The Thermal Club, Hilton & Hyland, Nobu, and Soho House. During these unparalleled driving and lifestyle experiences I’ve been known to leverage my camera operating and editing background to produce organic social content with a cinematic touch, creating posts that go viral amongst high net worth clients and fans alike. Converting content to traceable brand exposure and sales is something I am familiar with.
My education includes a BFA in Cinematography & Producing from Columbia College Hollywood and I am affiliated with the Society of Camera Operators.
I look forward to teaching you everything I know about social media campaigns and content management.
This program is for you if...
You want to learn how to create monetary proof that your organic social media marketing efforts are working.
Social authority is something that you’d like to build up and maintain over time.
You’re a busy individual and need to learn high-level social media skills fast so you can adapt them into your business as soon as possible.
You’re a busy creative agency or marketing department looking to adopt a tested framework that can manage high-volume demands sustainably.
You are frustrated and don’t know how to scale up your social media management.
This program isn't for you if...
You’re looking for social media hacks to become an overnight sensation.
You’re more focused on developing the money-making idea you have rather than learning the mechanics that make any social campaign successful.
You’re someone who avoids accountability and transparency when communicating social media return on investments.
You’re set in your ways and are unwilling to adapt to ever evolving demands.
You are successfully managing 10+ brands in a single social media management platform with steady platform growth and you’re not burnt out.
Frequently Asked Questions
What if I have only one brand and few social profiles to go with it? This program will meet your needs. Only one brand? Perfect. Managing 10 brands? Even better.
How long do I have access to the program? As a beta client, you get lifetime access to the program while enrollment is open.
When will the full program be released? A launch date has not been set, so stay tuned. The core of what you need is available in the beta version now.
How much time will it take to complete the course? The program is structured to be completed in 4 weeks. If you need more or less time, that will be up to you.
Can I save my four 1:1 sessions for later? Technically you can redeem them at any time. Your 1:1 sessions are only valid for strategy discussions while you're enrolled.
Does this program cover paid media strategy? The primary focus of CPR is organic media marketing. Paid media practices might be added in the future.